inbound-vs-outbound-marketing
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Difference between Inbound & Outbound marketing

Let’s understand the difference between Inbound & Outbound Marketing in very simple way.

OUTBOUND MARKETING

When a marketer reaches out to the people to see if they are taking any interest or not in product.

Now take a look for some examples of outbound marketing:

COLD CALLING-In cold calling, a person call to the people and tell them about their product and insist them to buy the product.

cold calling

DOOR TO DOOR SALES– In door to door selling, a person directly goes to house of a person and tell them about their product and insist them to buy their product.

DOOR TO DOOR SALES

OUTSOURCE TELEMARKETING & ADVERTISING-In Advertising, they show their product’s Ad in television.

tv advertising

INBOUND MARKETING

Instead of reaching out to the customer or people a marketer uses company created internet content to attract the people.

Now take a look for some examples of outbound marketing:

SEO(SEARCH ENGINE OPTIMIZED)-Suppose a user write any query and your website come on the top of google or any search engine results it means customer is coming from his side to your website but for this you need to do very good SEO for your site.

SEO

TOPICAL BLOGS– Write about the product or services through blogs is also a good technique to give information about the product or services and to earn customers.

blog

SOCIAL MEDIA CAMPAIGNS(FACEBOOK,TWITTER,INSTAGRAM)– By creating social media campaigns about product or services you can earn large number of customers because nowadays everyone is using these social media platforms

social media campaing

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